Blog
Outreach’s revenue architecture: A framework for trusted AI agents
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Outreach Insights Group
Most teams only see their own data. Outreach sees patterns across millions of real revenue interactions.
The Outreach Insights Group turns anonymized platform data into benchmarks and research that help revenue leaders understand how work gets done, where AI delivers measurable impact, and what top-performing teams do differently.
What is the Outreach Insights Group and how does it deliver revenue team productivity insights?
Outreach’s internal research and insights engine
OIG analyzes anonymized platform data and performance trends to generate revenue team productivity insights grounded in how teamsactually operate.
Insights across the entire revenue workflow
Unlike point solutions that analyze isolated activities, Outreach captures signals across prospecting, pipeline management, forecasting, customer engagement, and expansion.
Turning real usage data into actual insight
Helping revenue teams across sales,RevOps, and customer-facing functions understand what drives productivity, pipeline performance, and execution
Featured Insights from OIG
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OIG Data-backed revenue insights & Performance Benchmarks
Helping leaders benchmark how high-performing revenue teams drive measurable results
By analyzing real platform data, Outreach Insights Group delivers benchmarks grounded in actual seller behavior, productivity gains, and revenue outcomes.
60%
Increase in seller productivity
44%
Reduction in forecast prep time
45%
Increase in average deal size
11 Days
Shorter sales cycles
Benchmarks based on aggregated platform data and findings from the 2026 Agent Productivity Impact Report by Outreach Insights Group.
Meet the experts
The team behind Outreach’s revenue insights and AI research
The Outreach Insights Group is powered by a cross-functional team across data, analytics, and content. Together, this team ensures Outreach data does not just exist, but drives decisions, strengthens storytelling, and delivers measurable impact across revenue teams.
Audrey Everett
Director of Business Intelligence and Analytics
Harshita Didwania
Business Intelligence Analyst Lead
Morgan Patterson
Business Intelligence Analyst
Hadassah Pegado Dalisay
Head of Content Strategy and SEO/AEO
Maria Akhter
Content Marketing Manager
Anthony Zumpano
Content Marketing Manager
Emily Johnson
Senior Product Marketing Manager
Nora Panthfoerder
Senior Product Marketing Manager
FAQ
Revenue insights & sales AI questions
How does Outreach use its own data to generate insights?
Outreach analyzes anonymized platform data alongside internal research to generate revenue team productivity insights and identify patterns across pipeline performance, activity, and AI usage.
What makes Outreach Insights Group data different from third-party research?
OIG insights are based on real platform usage data rather than surveys, providing a more accurate view of how revenue teams operate and perform.
How can revenue teams use these insights?
Revenue teams can use these insights to improve productivity, optimize pipeline performance, and make more informed decisions about AI adoption and GTM strategy.
What types of insights does the Outreach Insights Group publish?
OIG publishes research reports, data-driven blog content, and analysis focused on productivity, pipeline performance, AI in sales, and revenue execution trends.
How often are new insights published?
New insights are released on an ongoing basis as new data and trends emerge across revenue teams.
Is Outreach Insights Group data anonymized?
Yes. All insights are based on anonymized and aggregated data to ensure privacy while still identifying meaningful trends.
