The Integrated Revenue Motion: How Outreach + Demandbase Change What’s Possible

Disconnected GTM tools don't just create inefficiency — they cost you revenue. The Outreach + Demandbase MCP connection closes the gap between account intelligence and agentic execution, so modern GTM teams can prospect smarter, advance deals faster, and expand accounts with greater precision.

Join Genelle Kunst, SVP of Growth Marketing at Demandbase and Andrea Tucker, VP of Product & Solutions Marketing at Outreach, to see what an integrated revenue motion actually looks like in practice, and how top teams are using it to drive faster, more predictable growth.

You'll learn how to:

• Stop chasing more tools and start getting more from the ones you already have

• See what account intelligence and agentic AI can do when they work together across the full customer lifecycle

• See how forward-thinking revenue teams connect account intelligence to execution that's repeatable and scalable

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