Operationalizing Agentic AI for GTM Teams

Most revenue teams are still navigating AI tool sprawl – using disconnected assistants that answer questions but never actually do the work.

Operationalizing agentic AI changes that, turning AI into an active participant in your pipeline, campaigns, and deals. In this webinar, hear from expert GTM leaders as they share how Outreach's own GTM team moved from AI experimentation to AI-driven execution across sales, marketing, revenue operations, and customer success.

You'll learn how to:

• Deploy purpose-built AI agents across your revenue funnel – from outbound prospecting to retention and expansion
• Identify your highest-impact use cases for immediate, measurable outcomes in sales and marketing
• Assess where your team stands today and map a path forward using the Outreach AI Maturity Model

Join experts from Outreach who will share insights on how to take your GTM team from AI-assisted to AI-efficient.

Speakers:

• Holly Simmons, Chief Marketing Officer, Outreach ‍
• Andrea Tucker, VP, Product Marketing, Outreach
• Toni Eddleman, Senior Director, Marketing Operations, Outreach

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