How to Build an Outbound Engine That Converts

Most outbound fails for one reason: reps personalize the wrong things, avoid the phone, and never get coached on what actually moves deals forward.  

Angela Garinger Bennett, VP, AI GTM Transformation at Outreach, sits down with Chris Bussing, Founder & CEO of Bussing Ventures, who's helped sellers at Google, Oracle, and Salesforce turn cold outreach into warm meetings — to break down what separates outbound that gets ignored from outbound that gets replies.

In this session, you'll learn how to:

• Research and personalize outreach that earns a reply, even from your highest-value accounts
• Find warm referrals and sequence email, calls, and LinkedIn for maximum impact
• Coach reps toward empathy and ownership using a simple gut-check question
• Sustain a hunter mindset without losing the discipline that farming requires
• Use signal-based AI to double connect rates — and know why the phone still wins

Speakers:
Chris Bussing, Founder & CEO, Bussing Ventures
Angela Garinger Bennett, VP, AI GTM Transformation, Outreach