The Best Questions to Ask in Discovery: That Just...Land

Too many discovery calls stay at the surface, leading to generic conversations that fail to uncover urgency, business impact, or the real problems buyers need solved.

Join Becc Holland, CEO of Flip the Script, and Angela Garinger Bennett, VP, GTM Transformation at Outreach, for a conversation on how sales leaders can help AEs run more effective discovery that actually moves deals forward.  

In this session, you’ll learn how to:

• Help AEs uncover deeper buyer pain and business impact
• Use AI to accelerate discovery prep and surface better insights
• Coach toward stronger discovery conversations
• Measure what matters most during discovery calls
• Improve win rates with a stronger, more intentional discovery process

Speakers:

• Becc Holland, CEO, Flip the Script  
• Angela Garinger Bennett, VP, GTM Transformation, Outreach

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