Outreach named as a Leader in the 2026 Gartner® Magic Quadrant™ for Revenue Action Orchestration

Revenue teams are moving from experimenting with AI to operationalizing it across the business, and that changes what they need. They don’t need another dashboard of insights. They need AI that orchestrates action across countless signals and touchpoints, not another, disconnected tool in the stack.

That’s the problem we’ve built Outreach to solve, and it’s why we’re so pleased to share that Outreach has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Revenue Action Orchestration for the second consecutive year.

Why breadth matters

CSOs and sales operations leaders can use this revenue action orchestration vendor analysis to evaluate and select the right partner to improve frontline sales productivity, pipeline and forecast visibility, and seller coaching. When each of those lives in a separate tool, context gets lost between them.

That’s the problem we built Outreach to solve. It unifies sales engagement, conversation intelligence, deal management, forecasting and coaching in a single platform, so every team works from shared context across the revenue lifecycle.

We feel The Magic Quadrant is the overview and the Critical Capabilities is where it gets specific.

The 2026 Gartner® Critical Capabilities for Revenue Action Orchestration evaluates vendors across specific revenue Use Cases.

In that report, Outreach ranked across all four Use Cases:

• #1 in Acquire New Customers Use Case
• #2 in Retain and Grow Accounts Use Case
• #3 in Manage Pipeline and Forecast Use Case
• #4 in Coach Sales Talent Use Case

We believe these results reinforce the breadth of the Outreach platform across the revenue lifecycle: from creating pipeline, to expanding accounts, to managing deals and forecasting, to coaching teams.

AI that acts, built on that foundation

Our AI agents are designed to work as teammates, executing governed workflows on behalf of sellers. A few of the ways that shows up:

• Omni Agent gives sellers and leaders a conversational interface for accessing revenue context and taking action across workflows.
• Agent Studio lets organizations build and govern agents around their own business processes.
• Purpose-built agents support outbound, inbound, account research, meeting preparation, deal management, automated call coaching, topic insights across accounts such as competitors and objections.
• MCP client and server architecture connects Outreach with external AI agents, enterprise applications, and customer data environments.

Outreach is built on shared revenue context from customer conversations, CRM data, 3rd party signals from data providers and 1st party data from data warehouses. And your business context from company knowledge and organizational context. This context powers all agents whether you deploy agents within Outreach or build external agents using Outreach.

Where it shows up for your team

There are two rankings we’re especially excited about:

For teams focused on acquiring new customers, Outreach ranked 1st in the use case. Outreach helps reps spend time on the right accounts through AI-guided targeting and configurable automation that helps teams focus, engage buyers and move opportunities forward.

For Retain and Grow Accounts, Outreach ranked 2nd highest. For teams focused on expansion, Outreach maps stakeholder intelligence to help surface opportunities within existing accounts.

Weigh this against your own priorities

No single ranking should make your decision for you. Every revenue team has a different priority this year, whether that’s building pipeline, expanding accounts, tightening the forecast, or coaching at scale. In our opinion, the Critical Capabilities report lets you compare how vendors performed across those use cases and weigh the results against what matters most to your team.

This recognition also follows Outreach’s Leader placement in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2026, where Outreach received the highest Current Offering score among the 12 vendors evaluated.

As you plan for the year ahead, look past feature checklists. Ask how well a platform connects your revenue motion, and whether its AI can take governed action instead of just offering advice.

Gartner, Magic Quadrant for Revenue Action Orchestration, Steve Rietberg, Alyssa Cruz, Dan Gottlieb, 13 October 2026

Gartner, Critical Capabilities for Revenue Action Orchestration, Dan Gottlieb, Steve Rietberg, Alyssa Cruz, 14 October 2026. GARTNER is a trademark of Gartner, Inc. and/or its affiliates.

Gartner does not endorse any company, vendor, product or service depicted in its publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner publications consist of the opinions of Gartner’s business and technology insights organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this publication, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from OUTREACH –WA.