The Future of Revenue Work Is Conversational

Outreach announces Outreach Omni, the universal conversational interface for the agentic revenue platform.

Chat to Close: The way revenue work gets done is changing

Sellers today spend more time navigating tools, updating records, and pulling reports than they do selling.  At Outreach, we have held a clear conviction about where work is headed: revenue work is becoming conversational; and the teams that adapt fastest will have a structural advantage. Revenue teams will operate in two modes.

The first: work is becoming autonomous, run by AI agents. Over the last year, Outreach customers have been running outbound, inbound, account research, and deal management workflows with autonomous agents executing in the background.

The second: work is becoming conversational. For everything that requires human judgment or human context, the primary interface is chat. Not a series of clicks. Not a dashboard. Any insight, any action, any workflow. All through chat.

Omni: The universal agent for revenue conversations

We are excited to announce Omni, the conversational agent that puts the full power of the Outreach platform into a chat. That is what Outreach Omni is built for; the conversational interface that lets revenue teams orchestrate rather than operate.

With Omni, any seller, leader, or revenue operations professional can trigger any insight, take any action, or run entire workflows through a conversation. Whether you’re a seller preparing for a call, a manager spotting risk, or a leader asking what’s happening across the business - ask a question, dig deeper with follow-ups, send emails to address objections, within the same conversation.

Sellers

• Which accounts should I prioritize for engagement today
• Summarize feedback from Acme for product X
• Draft me an email to address objections on this deal

Sales Managers

• Which deals in this quarter's pipeline have not had any customer activity in last 2 weeks
• Which reps need coaching based on activity and outcome metrics
• Draft an executive re-engagement email to the CRO on deal X

Revenue Leader

• What are the top objection in open deals in enterprise segment
• What is the risk in my pipeline for this quarter
• Summarize team performance for pipe generation and revenue

Revenue Operations

• What sequences drove highest meeting rates in the last week
• What is the pipeline coverage and gaps by segment
• Summarize where security risks have been flagged in customer conversations

Omni stores the history of every conversation, so when you come back to a thread next week, the context is already there. No starting over.  

And because the work does not stop when you step away from your desk, we built Omni into Slack App and Mobile App as well. Omni goes where you are.

Where we are taking this next - conversational workflows become scheduled personal agents, so the insights and actions come to you without asking.

Built on a year of autonomous agent work

Omni does not exist in isolation. It is the conversational interface for an agentic platform that has been in production for over a year.

Outreach customers are running full outbound, inbound, and multi-threading workflows with Revenue and Research Agents. Personalization Agents are crafting and delivering tailored outreach. Meeting Prep Agent briefs you on attendees, talking points, and handling objections. Kaia joins sellers live during the meeting to coach sellers in the moment. Deal Agents automatically update CRM fields and summaries after every customer engagement.

Omni makes all this accessible via conversations within Outreach. It is the front door for the agents and the humans.

With the Outreach MCP server, external agents in Claude, OpenAI, Microsoft Copilot, and any agent platform can access and act with the data in Outreach.

Omni is built for revenue, not adapted for it

Stitching together AI across tools only gets you part of the way. Context is fragmented across systems, actions outside your system of record, and governance is an afterthought. Omni is built within your revenue orchestration platform; with the context, domain knowledge, and governance that revenue workflows require as a foundation. And because it lives inside the platform, working across the conversational interface and the Outreach UI is a continuous experience.

Connected to your revenue data and knowledge: Omni is already connected to your conversations, CRM, data warehouse, enablement content, and external signals. Omni reasons across all this context, so the response reflects the full picture.

Domain-specific context: Omni natively understands your Outreach data and your business configurations. It knows what your owners, teams, stages, and quarters mean inside your system, so it generates the right response, not just a plausible one.

Embedded in the workflow layer: When Omni sends an email or updates a record, that action is logged, tracked, and governed exactly the way it would be if a human had done it. No action lives outside the system of record.

Context aware, continuous experience: Sellers can move between Omni and the full Outreach UX when they need to dig deeper, and Omni maintains the context, aware of the account, deal, or meeting that you are viewing.

Enterprise governance: Access controls, audit trails, and approval workflows are built in. For a platform that directly touches customers, governance is critical. Omni enforces who can reach out, how often, and through which channels, protecting company reputation and ensuring quality customer experiences.

The shift from doing the work to orchestrating the work

The best sellers and leaders will not spend their time doing data entry, consuming reports, or navigating tools. They will spend their time on customer engagements, building relationships, and the strategic decisions that require their judgment.

Everything else will be orchestrated. Outreach Omni is the interface for this new way of working for revenue teams.

‍Chat to close.

Omni is available now in the Outreach platform, Outreach Mobile App, and Outreach Slack App.

To learn more, visit the Outreach Omni Agent page.