How Everpure Cut Sales Rep Ramp Time by 75% with Outreach

Everpure, formerly known as Pure Storage, delivers the Enterprise Data Cloud, an advanced data platform that stores, manages, and protects enterprise data at scale. As the company evolves from a storage hardware provider into a full data management platform for the AI era, its go-to-market motion is evolving too, expanding beyond traditional hardware buyers into new, software-driven personas. 

For Zachary Myers, Enablement Program Manager supporting Everpure's SDR and Territory Account Executive teams, Outreach has become the backbone of that transformation.

The Challenge: Slow Rep Onboarding & Manual Coaching Overhead

Before Outreach, scaling and onboarding new reps was far more difficult. Implementation was clunky and made it harder for new and current reps alike to build sequences and develop their skills. Conversation intelligence was absent—finding what went wrong on a call meant combing through recordings one at a time, a slow, reactive process for Myers and his managers.

This manual coaching process didn't scale. Enablement managers couldn't replicate top performer behaviors across the entire SDR and AE team without investing significant time in each rep. As Everpure expanded into new software-driven personas, the challenge intensified: reps needed tailored messaging and talk tracks for different buyer roles, but creating personalized content for each persona manually was unsustainable.

The Solution: Conversation Intelligence + AI-Powered Coaching

With Outreach, Everpure's reps gained a clear, consistent system for prospecting and coaching. Enablement teams could now review calls with Kaia™ conversation intelligence to identify coaching moments, and use AI personalization to generate sharp talk tracks for different personas.

Kaia™ Transforms Coaching: From Manual to Automated Insights

Kaia™ transformed how Myers coaches his team, replacing guesswork with real data on talk time and conversation dynamics. Automated coaching now gives every seller immediate feedback on their calls, with no waiting on their manager. Instead of reviewing dozens of calls a day by instinct, Kaia™ surfaces the exact moments that matter—where reps should step back and let the prospect talk, or step up and lead the conversation.

"Reps make 50 calls a day, and Kaia lets us review what they're doing well and where they can improve. It shows the percentage of talk time and helps decide where a rep should step back and let the prospect talk, or step up and lead the conversation. It's been a fantastic tool for individualized coaching." — Zachary Myers, Enablement Program Manager, Everpure

AI Personalization: Helping SDRs Reach Multiple Personas at Scale

As Everpure's business expands into new personas, AI has become central to personalizing outreach at scale. SDRs no longer need to manually craft different emails and talk tracks for data managers, IT directors, and C-level buyers. AI personalization generates sharper, role-specific content tailored to what each prospect actually cares about—helping SDRs cut through the noise of juggling multiple titles and buying committee members.

Scaling Sales Enablement Through Automation

Instead of enablement managers spending hours reviewing each rep's calls, Kaia™ provides automated feedback to every rep simultaneously—scaling coaching expertise across the entire SDR and AE team. This automated enablement removes the bottleneck of having one or two managers try to coach dozens of reps, making it possible for best practices from top performers to reach every new hire immediately.

The Measurable Results: Ramp Time, Pipeline Velocity & Enablement ROI

The clearest impact shows up in ramp time—the most critical sales enablement metric. What used to take new reps three months to reach full productivity now takes as little as three weeks, powered by the ability to take what top performers are doing on calls and mirror those best practices for every new hire.

75% Faster Rep Ramp: From 3 Months to as Little as 3 Weeks

"Getting a rep from being ready to go on the phones to being fully ramped used to take maybe three months. Using Outreach and AI, we've taken that down to a month or even three weeks. We're able to get SDRs to faster productivity, faster to hitting goal, and faster to interact with their account executives." — Zachary Myers, Enablement Program Manager, Everpure

Outreach-Driven Best Practices Now Set the Model for Every New Hire

By automating conversation intelligence coaching, Everpure identified exactly what top performers do on calls—objection handling patterns, talk time ratios, methodology adherence—and codified those behaviors into a repeatable model. Every new rep now learns from day one how the best reps operate, rather than discovering it through months of trial and error.

50+ Reviewed Calls Per Rep Per Day with Individualized Coaching

Kaia's automation enables enablement teams to review dozens of calls daily per rep, providing personalized coaching at scale. This level of insight—impossible to achieve with manual review—accelerates skill development and surfaces individual coaching needs instantly rather than waiting for monthly performance reviews.

Real Career Growth: How Sales Enablement Enables Leadership Advancement

That same shift from guesswork to data has shaped Myers's own career trajectory at Everpure. What started as a scattered, trial-and-error approach to prospecting has become a repeatable, data-backed strategy across every channel.

"When we adopted Outreach, I got promoted into this role. It took our legacy process of just throwing stuff at the wall to see what sticks, to being data-driven and results-focused, honing in on best practices across calls, email, and LinkedIn." — Zachary Myers, Enablement Program Manager, Everpure

Continuing the Enablement Journey: Outreach University & Beyond

Looking ahead, Myers plans to keep leaning further into Outreach, starting with Outreach University, where he sees room to take reps beyond their initial ramp and turn solid performers into great ones. He's also continuing to expand how AI shapes prospecting and messaging as Everpure's business evolves into new software-driven personas, and leaning on Outreach's partnership team to keep refining sequence strategy and getting the most out of the platform.

"Outreach University is a great enablement tool to help level up reps, not just from onboarding to being a regular rep, but taking a regular rep and making them a great rep by using the full suite of tools to keep improving their process." — Zachary Myers, Enablement Program Manager, Everpure

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