For full-cycle account executives, the day starts with the same question: Where do I even begin?
You're juggling 30 active opportunities. You've got five to eight prospect-facing meetings scheduled. Follow-ups are piling up. And somewhere in that mix, you need to figure out which accounts to prioritize, what conversations happened yesterday, and who needs your attention today.
The old approach? Open Salesforce. Check email. Toggle between tools. Piece together your game plan one tab at a time. What should take five minutes ends up taking 30 — before you've even started selling.
How Outreach Built a Homepage for Full-Cycle Sellers
That's why Outreach mid-market account executive Chandler Kovacevich walked through the newly reimagined homepage — a workspace built specifically for full-cycle sellers, not just SDRs.
Using AI-powered insights and a fully customizable layout, the new homepage gives AEs everything they need in a single view:
- Ask anything about your accounts or opportunities — The AI searches through all previous emails and conversations to surface context instantly, so you can get up to speed without digging through records
- Send follow-ups with one click — After a call, press "Send Follow-up" and the system generates a tailored message based on the meeting content
- See your day at a glance — Favorite opportunities, scheduled emails, prospecting accounts, and AI-generated tasks are all queued up in one place
- Action on tasks, not research — AI agents automatically identify the right contacts, pull in insights, and personalize outreach so reps can focus on execution instead of information gathering
What used to require bouncing between systems and manually piecing together context now happens in seconds — without leaving the homepage.
What This Looks Like for a Full-Cycle Rep
Here's how Chandler uses the new homepage in his day-to-day:
Morning routine: Instead of opening multiple tools to figure out what matters today, Chandler opens the homepage and sees his top opportunities, scheduled emails, and favorite accounts already prioritized.
After a prospect call: Rather than spending 10 minutes crafting a follow-up email from scratch, Chandler clicks "Send Follow-up." The system pulls the call context and generates a personalized message. He reviews it, adjusts if needed, and sends — done in under a minute.
Prospecting into new accounts: Instead of manually researching contacts and building sequences, Chandler opens a favorite opportunity directly from the homepage. AI agents have already identified the right stakeholders, pulled relevant insights, and queued up personalized outreach tasks. All he has to do is press "Start Tasks" and take action.
The entire workflow is built around the seller's process — not the other way around.
Why This Matters for Revenue Teams
The new homepage removes friction from the parts of selling that slow reps down. It helps teams:
- Reduce time spent on admin work by automating follow-ups and research
- Stay organized across 30+ active opportunities without losing context
- Increase productivity by queueing up high-value tasks instead of forcing reps to hunt for what to do next
- Scale best practices by embedding AI agents that take action based on leadership-defined criteria
Reps spend more time selling and less time managing their workload. For Chandler, that means being more powerful as an AE than he ever could have been as an SDR — even though he was great at that role too.
As Outreach continues to build out use cases for the homepage — including forecasting and pipeline visibility for CROs — the vision is clear: one workspace, fully tailored to how revenue teams actually work.
Watch the full Outreach on Outreach video to learn more below.
Hi. I'm Chandler Kovakovic. Mid market new logo account executive here at Outreach. I just hit my three years. Started here as an SDR. So I wanted to show the homepage today because this has made a huge impact to my day as a new logo seller. It's really great to see the change of us, Outreach being an SDR tool maybe in the past being more focused towards that from the homepage perspective. But now as a AE full cycle seller, I'm able to have my view created for me and be tailored around my day. To get into this new improved homepage, the biggest thing that I want to call out is this kind of ask any question area here because for me as an AE, I log into my week, I'm working thirty opportunities at a time and of course I have those like all the different top opportunities I'm working and I want to get to speed real quick. Well, now you have the ability to ask any questions about your current accounts or opportunities and this is just going to search all of your previous conversations, all of your previous emails and make it super simple for you to follow-up and get your day started. So, that's something huge I wanted to call out. Another part of this is the reimagine meetings section. Why this is so great is that for me as an AE one of my biggest things, probably something that takes, you know, that could take a lot of time is just following up with all of my current calls. You know, I might have five to eight prospect facing meetings a day and now, to make sure I don't forget to follow-up, I have this simple button where I can just press Send Follow-up after I've had the call and this lets me create a tailored message. So, I press follow-up, here's call laid out for me, and then it's gonna generate that follow-up email for me to make it super super simple to follow-up and also just not forget. So that's also a huge part of it. Again, with the This whole layout that I'm showing you here is fully customized to the AE. So like I might work my process a bit different than an AE in commercial and I've created this to kind of show my favorite opportunities. I want to see all my emails that are being scheduled to go out, maybe some favorite accounts that I'm prospecting into. But the great thing about this view is that it's not just set how it was before where you're kinda just stuck in an SDR type of view. This is fully made for a seller. And so kinda similar to like what I showed with the ask and anything about opportunity. I might wanna look into those favorite opportunities where I can open up the op. I don't actually have to go off of this home page and I can again ask any questions I'd like to, scan for any activity that might be going on here, maybe do some quick prospecting and throw people into sequence if I've maybe lost some next steps but makes it really easy for me to again like just be fully up to speed and not have to worry about going too many places at once. It's just that one single pane of glass that I can start with every morning and know exactly what I'm gonna do. The last thing that I wanted to touch on too is that now with this task view, all of my tasks are just queued up for me. So, everything you see here has been queued up by an AI agent and why this is so revolutionary for me as an AE is my time isn't spent anymore going into accounts, finding the right people, scraping a bunch of different tools to get the right insights in. The AI agents doing it for me, set by my leadership to go after the exact titles I'm looking for, and all I have to do is press Start Tasks and I can just action instead of look for information. So, it just makes it super simple. It's going to personalize everything for me where even my time as an SDR, I think about it. If I had this, was a great SDR but I would be so much more powerful of an SDR because my time won't be spent on research anymore. It's just spent on actioning because everything's being queued up for me. So, I'm just really excited for this homepage because again it's built for a seller. We're going to continue to build out even more use cases for this. So, all the way up to like a CRO level where you can have your forecasting and pipeline numbers. And it's just really exciting that we're taking the product this way to really expand for some different use cases.
