For most revenue leaders, getting a clear view of the business means stitching together data from five different systems.
You need pipeline coverage from your CRM. Forecast rollups from spreadsheets. Deal health insights from wherever your team happens to track them. Call sentiment from your conversational intelligence tool. And somehow, you're supposed to synthesize all of this into a coherent board update — usually while you're running between meetings or sitting on a plane.
The result? Revenue leaders spend more time hunting for answers than actually coaching their teams or moving deals forward. And when someone asks, "What's the real risk in your forecast?" the honest answer is often, "Let me get back to you on that."
How Outreach's CRO Manages the Entire Business in One Platform
That's exactly why Nadia Rashid, CRO at Outreach, runs her entire revenue organization from within the platform — the same one her reps use every day.
Using AI-powered forecasting and a unified workspace, Nadia gets complete visibility into pipeline health, forecast accuracy, and deal progression without leaving Outreach:
- See pipeline coverage at a glance — View how many days are left in the quarter, how many deals are active, what stage they're in, and whether there's enough pipeline to hit commit
- Leverage AI projections with 99% accuracy — The system predicts what will close based on historical data, call sentiment, and deal activity, showing won revenue, remaining opportunities, and what could be created within the quarter
- Track forecast rollups by segment — Break down new logo, expansion, and renewal revenue by each segment leader (enterprise, commercial, mid-market, SMB) with worst case, commit, and best case projections
- Inspect top 20 deals with deal health scores — AI evaluates emails, call sentiment, next steps, and stakeholder engagement to surface red flags before deals slip
- Prep for CXO calls in minutes — Ask the AI assistant about account challenges, sentiment, and next steps to frame conversations without digging through notes
What used to require toggling between systems and manually building reports now happens in a single view — with real-time insights that help Nadia coach leaders, move deals forward, and report to the board with confidence.
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What This Looks Like for a Revenue Leader
Here's how Nadia uses Outreach to run her day-to-day and prepare for high-stakes moments:
Morning routine: Nadia starts every day by checking deal pacing. She filters to see which deals are in solutioning — typically competitive opportunities that need extra attention — and digs in with her leaders on where to focus coaching efforts.
Weekly forecast reviews: Instead of asking leaders to compile spreadsheets, Nadia pulls up the forecast rollup and sees each segment leader's worst case, commit, and best case numbers. The green indicators show whether forecasts have increased or decreased, and what percent of quota each team is tracking toward. If a number looks off, she can drill down immediately.
Inspecting the top 20: Nadia focuses on deal health scores for her biggest opportunities. If a deal is in commit stage but only has one contact, that's a red flag. If there's no next step logged, that's another coaching moment. The AI surfaces these risks automatically, allowing her to move from managing numbers to coaching reps on the actual business.
Prepping for customer calls: Before a CXO call, Nadia opens the account overview and reviews past conversations through Kaia (Outreach's conversational intelligence tool). She can see the summary, topics discussed, any deal risks, and what the mutual action plan looks like. If she's short on time, she asks the AI assistant a quick question — "What challenges are they facing?" or "What's the sentiment of this account?" — and gets an instant answer to frame her conversation.
Board updates: When it's time to report to the board, Nadia takes a screen grab of her pipeline view. It shows coverage, risk, and where the business will land — no manual reporting required.
The entire workflow is built around the way revenue leaders actually operate: moving fast, staying informed, and coaching teams to close deals.
Why This Matters for Revenue Teams
Running the business from a single platform removes the friction that slows down revenue organizations. It helps CROs:
- Forecast with confidence using AI predictions that analyze historical trends, call sentiment, and deal progression
- Spot risks early with deal health scores that flag missing stakeholders, stalled activity, or weak next steps
- Coach more effectively by inspecting pipeline in real time and turning data into actionable coaching moments
- Save time on reporting by replacing manual spreadsheets and screen grabs with live, always-accurate dashboards
For Nadia, it means spending less time compiling reports and more time helping her team win. And for her board, it means no surprises — just clear visibility into where the business stands and where it's headed.
As more revenue leaders adopt Outreach as their operating system, the expectation is shifting: one platform, one source of truth, and one place to manage the entire revenue organization.
Outreach on Outreach
See How a CRO Runs the Revenue Engine in Outreach
Get a behind-the-scenes walkthrough of how Outreach’s CRO forecasts, inspects pipeline, and coaches reps using AI-powered insights. Watch the video below!
Hi everyone, my name's Nadia Rashid and I am the CRO here at Outreach. Today I'm gonna show you my experience of living in Outreach. It's actually one of the reasons why I joined the company. It's that one single pane of glass that I can live in. I can measure my pipeline, my forecasting, really get deal insights and go deep with all of my front and second line leaders. So it's a fabulous tool. So let's dive in. Here you see my entire pipeline. For me, it's really important to see what the coverage is and where these deals actually set. And so here I can see how many days are left within my current quarter. I can see how much of the deals are active, what stage that they're in. And I can drill down there to figure out do we actually have enough pipeline to get to our commit number? It's great because I leverage this AI projection when it comes to my forecast. And when I tell you it is so spot on with like a 99% accuracy, this is what it's projecting. It tells me what I've won. It tells me what I have remaining. And it also predicts based on a lot of historical information, call sentiments, everything that you can possibly think of, what could actually be created within a certain period as well. Of course, the basics you're seeing, what revenue attainment is, you get to see how you're performing over the last 30, 60, 90 days. And then also how you compare to previous quarters, right? So there's a lot of great insights there. And then of course on the right, you get to see a leaderboard. Of course, with such a large sales force, you wanna see how people stack up. You get to know where people are at and really go and acknowledge all of the great work that they do. Now, let's get into where I really live day by day. Let's go here. I literally wake up every morning figuring out how we as an organization are going to hit number. I wanna know where the deals are at, what activities happen. I wanna see all of that. So for me, what's really, really important is how are my deals pacing? What stage are they actually in? And so for me, of course, I'm trying to get to that proposal and negotiation and procurement stage here. And so I'm really focusing on, okay, what are those top deals in solutioning, right? What can we do? These are usually competitive deals. And I really dig in with my leaders there. So let's go into the forecast rollup. The great thing is, is that you can see here at the upper left, I'm able to see new logo and expansion revenue versus what my renewals look like. Both are very, very important to our organization, but I usually wanna see them split out. For me, it's really important to look at it by each specific segment leader. So enterprise, global, commercial, mid-market, SMB. And I wanna know what's the worst case, commit and best case. And I can see all of that here. I can see what my leaders are rolling up and where there's some upside as well as one revenue. If you go deeper, right? I love this because you can actually see the spread by leader. And this green here tells you whether it's increased or decreased. And it tells you how much percent of quota that they're actually at. But this is where the good meaty step happens. For me, I'm laser, laser focused on my top 20 deals. So actually digging into my top opportunities. So here you get to see what the deal health score is. And that tells me whether a rep is maybe sandbagging, maybe missing some things within the opportunity. And that score looks at a lot of things. It looks at emails, it looks at call sentiment, it looks at is there a next step? Do we have the right stakeholders? And so you get to see next steps, you get to see how many prospects are a part of this. And the great thing is, is you get to see all of the activity. And for me, if there's not a next step, that is a red flag on whether or not like this is actually progressing. So sometimes you'll see reps that have deals in here with one contact and commit stage. And that's a great opportunity for their leader to really dive in and figure out, well, why is that deal score declining? What's actually happening? And so the inspection takes it to another level where you can actually turn from managing to actually coaching the reps on the actual business. And the great thing about this is that we can actually do a screen grab for our boards, right? A lot of CROs that I'm speaking to, they wanna know where they're at, where's the risk, where's the coverage and where they're gonna land. Like many executives like myself and board folks, no one wants a surprise. And so it gives you details of what's happening. And you can literally do a screen grab and send it in your update. The next part that I love to dive into, right? Is of my top deals, I wanna find out what's actually happening within that specific account. Many times I'm doing CXO calls. So I'm having a prep for these conversations. And what's great is I can actually go in and find out what's working well, maybe where to focus, right? And so if you see here red, it'll show you sort of how much we're engaged, where are those next steps, but also where's the risk, right? There's been zero outbound calls made in the last 30 days. This is a top account for our reps. They should have some next steps. So that's another coaching opportunity. But what's really good here is I can actually go to each of the past conversations that have happened, right? So Kaya is a phenomenal conversational intelligence tool that will tell you the summary, the topics, any risk within the deal, and maybe what some of those next steps are. Then on the right, you actually have a plan of what's happening next. Think of that as like a mutual action plan that you've agreed to with the customer. What's happening next? Who else do we need to involve with the various personas to progress deals forward? And so all of this sort of overview page allows me to prep for a call when I'm going in to talk to customers or prospects. You can actually go pretty deep if you like, right? You have everything here at the top from what meetings have happened to task, et cetera. But let me tell you the part that I really like. I'm usually on a plane. It's very rushed. I have very few minutes to actually prep. I can come into this assist here and ask a very basic question. What challenges are they facing, right? Or what's the sentiment of the account? There's so much that I can actually ask so that I can frame my conversations to make sure it's a good use of one another's time. So this was a quick glimpse on how I use outreach as a revenue leader. So many of our clients get so much valuable insights and they're able to manage their business, again, in that one single pane of glass. So if you're interested on how to amplify your business, your visibility, please reach out to us here at Outreach. 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